Chapter 1 Foundations of Management Comunication
In bussiness, communication is very important for your success. You have to present your idea clearly and persuasively. This book explains how to do that, and makes you a better bussiness communicater.
P.4 Manager and Communication
In 1916, Henri Fayol gave the difinition of the central functions of management.
“Planning (developing an outline of things that need to be done), organizing (establishing a formal structure within which tasks are arranged and defined), coordinating (relating one aspect of the organization’s work to other aspects), commanding (indicating what needs to be done, including rewards and penalties), and controlling (establishing a system capable of measuring how well the organization is doing).”
Also, Henry Mintzberg identified 10 ‘working roles‘ that support managers job;
figure head, leader, liaison, monitor, disseminator, spokesperson, entrepreneur, disturbance handler, resource allocator, and negotiator.
All of them need to have a effective communication skill to success.
P.4 Elements of Communication
SOURCE
How can you be a trasted source? Why do you need to be believed?
GOAL
How will you measure success?
AUDIENCE
Who would be your audience? How can they benefit by supporting you?
CONTEXT
Make your context while thinking of the audience.
MESSAGE
You should make your message clear, persuasive, convincing, and memorable by thinking of proposal’s benefit.
MEDIA
You have to select the most effective media for significant audience. Media is very important because the mean to send the message can change the meaning of it.
FEEDBACK
You should receive feedback from the audience, so that you can make the communication with them more, and the audience can feel involving in the process and commiting your goal.
P.7 Communication and Perfection
Four fundamental sommunication principles
- Communication is perception. You have to make sure if this medium is acceptable enough for the recipient.
- Communication is expectation. Seventy years of reseach showed that people tend to hear what they expect and what they want, and tend to avoid what they don’t expect and what they are afraid.
- Communication makes demands. People communicate with someone in order to get the recipient’s attention, understanding, insight, support, information, and/or money.
- Communication and information are different and indeed largely opposite, yet interdependent. People can give information by communicationg, but delivering the truth to the recipient is very difficult.
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